HOW TO

What You Need to Start Creating Videos in 2023

A well-crafted video is a powerful way to show off your products, explain your services, and give people a behind-the-scenes glimpse into your business.

You can begin to create videos online today with the equipment you already have, like your smartphone or tablet — even if you don’t have any experience in creating or editing video. Already creating video? You can start scaling immediately.

Let’s go over a few things you’ll need to start creating videos in 2023 and beyond.

HD Cameras for Quality Footage

If you want people to watch your online videos and enjoy them, then they should look and sound great. So, let’s pick your camera! Luckily, you likely already have at least one HD camera on hand: a webcam, your phone’s camera, or a DSLR cameras.

Internal Webcam: conveniently built into your laptop or desktop computer.
External Webcam: typically film at a higher resolution than your computer’s built-in.
Smartphone Camera: for steadier footage, use a tripod.
Browser-enabled DSLR: higher-end cameras, with the ability to connect directly to a computer or laptop.

Project Management Tools

In addition to camera equipment, deploy video project management tools that will save your team time and streamline your creation workflow. A good project management tool will give you a shared space where you can collaborate with other team members. This is one of the most crucial features to look for because it allows everyone on your team to work together. You can create projects, assign tasks, and review progress in real-time.

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Easy Editing Software

After filming your content, you’ll want to invest in some video editing software so that you can manipulate the footage (add text overlays, transitions, and other effects) to make it more entertaining. Essential editing features include the ability to:

Split & Trim Clips

This feature allows you to quickly and easily split a video into multiple pieces, which is helpful for rearranging scenes or cutting out unimportant content.

Add Stock Footage

The ability to quickly and easily add professionally filmed stock footage from a library of licensed media is essential for creating authentic, attention-grabbing videos.

Merge Clips

This feature allows you to merge multiple video clips together, which is useful for building seamless, professional videos with transitions, elements such as titles and credits, and multiple video clips.

Drag & Drop Templates

Templates are one of the simplest ways to make a video instantly look more professional. You need template layouts to support all of your team’s video styles, which could include a single speaker, interviews between two people, presentations, and more.

It’s also important to consider how you can add your own branding elements. Incorporating your company’s logo, colors, and fonts into the template of your video is an integral step in creating a pro video and effective marketing campaign.

Centralized Storage & Hosting

Another must-have feature is the ability to store your recordings and final videos in one place, allowing your team members to access the files as needed and preventing them from having to download them again if something happens to their computers.

The ability to quickly and seamlessly share footage with collaborators (so there’s no waiting for massive uploads/downloads, no emailing large files, or sending the same file on multiple drives) is key to making your creation workflows faster and more efficient.

Video Sharing

Additionally, with centralized hosting, you’ll never have to worry about different versions of a project floating around. Your final videos can be shared or embedded from a single, source. Sharing is fundamental to the success of your video. It’s crucial for both you and your viewers to be able to share content easily with friends and followers across a variety of platforms.

Video Creation Made Simple with OpenReel

As we ease into the new year, marketers across industries are looking for ways to scale their video campaign production and connect with their customers. They’re engaging, and memorable, and help you build your brand.

OpenReel’s end-to-end video creation technology allows teams to record, create, host, and share your videos in one single platform. And with our easy-to-use tools and intuitive interface, making your first video or scaling your video strategy is incredibly easy.

You can record a video of yourself or your screen, request video from anyone else, or roll out the red carpet and direct a recording for someone — all remotely with the equipment you already own.

With OpenReel, the entire video process is collaborative for your team — from planning and editing to publishing and sharing. This means you can ensure everyone is on the same page and able to share the finished videos.

OpenReel’s Automated Editor simplifies the editing process and does all the complicated video editing for you. Simply trim or split your clips at the necessary timestamp — no complex video editing software is required. Then drag and drop footage into professional templates with a few clicks of the mouse.

Once you hit the Create button, your finished video is added to a Library that can be accessed by anyone on your team, and OpenReel makes sharing videos simple: you can send them by email, embed them on a website, or grab a unique link to any video collection you’ve created.

Ready to create videos at scale using the best video creation software available? Start your free OpenReel trial today, and take advantage of easy recording, powerful brand control, and end-to-end creation technology.