WORKPLACE EVOLUTION

Drive Traffic to Your Site with Video Content

Do you want more website traffic? Of course you do. Site traffic is an organic way to increase brand recognition, develop relationships with prospects and clients, and ultimately increase sales and renewals.

Luckily for you, we have an easy solution for improving traffic to your site: video. Let’s dig further into how and why video should be your go-to tool.

Why video content is important for driving site traffic

According to a study by Cisco, online videos were expected to make up 82.5% of all consumer internet traffic by the end of last year. That’s 15 times higher than it was in 2017. This clearly indicates that video content is becoming a dominant form of online communication.

Furthermore, video content has been found to improve website traffic and engagement. According to Wistia, people spend on average 2.6x more time on pages with video content than without it. This increased engagement can also have a positive impact on search engine rankings. A study by Moovly found that having a video on your website can increase your chances of appearing on the first page of Google search results by 53 times.

Sharing video content on social media platforms can also be an effective way of increasing website traffic. In recent years, algorithms have favored videos and, because they are more engaging, they are more likely to be shared by users, which can lead to increased visibility and traffic to your website.

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Boost Your Revenue: The Power of Video Content for Brands

Video content has emerged as a powerful tool for brands to connect with their audience and increase revenue. In this article, discover the undeniable impact of video content on brand success and how you can leverage it to boost your revenue.

Make videos for your target audience

Sure, video is more engaging than other forms of content, but that does not mean any video will connect with your intended audience. Just as an off-brand blog post or image won’t be engaging for your typical viewers, an off-brand video won’t be watched.

It is important to understand your target audience’s preferences to create videos that resonate with them. Research your audience’s demographics, interests, and pain points before you begin developing effective video content. Once you have an understanding of your audience’s preferences, you can create videos that capture their attention and keep them engaged with your brand. This, in turn, can lead to increased website traffic and ultimately, greater success for your business.

Choose the right video format

The right video format can make all the difference in how effectively video works for your business. There are various types of videos that a business can choose from, such as tutorials, product demos, and testimonials; start by thinking about what type of video will best showcase your product or service. Each type of video serves a different purpose and can be used to target different segments of the audience. For instance, tutorials are ideal for educating the audience about a product or service, while testimonials help build trust and credibility among potential customers.

It’s also crucial to select a format that aligns with your brand and resonates with your target audience. HubSpot writes that consumers “expect to see video content from brands – and use it as a key part of their research and purchasing decisions”. Therefore, creating videos that match the brand’s values and personality can help build a stronger connection with the audience.

Finally, creating an engaging, informative, and relevant video is essential to keep the viewers interested. According to AdAge, the average attention span is about 8 seconds. While your videos will not be that short, it’s crucial to create a video that captures the audience’s attention from the beginning and delivers the message concisely.

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Videos Create More Conversions, Less Stress for Sales Teams

Is it time for Sales teams — and the rest of the organization — to take a page out of the Marketing playbook? By providing precise information about your products and services through videos, you increase customer confidence and overcome sales obstacles.

Plan and script your video

When it comes to planning and scripting a video that resonates with your audience, there are several factors that can come into play. Here are a few additional considerations to keep in mind:

Length: Consider the attention span of your audience and how long it will take to convey your message effectively. Generally, shorter videos tend to perform better, especially on social media platforms where users may be scrolling quickly through their feeds.
Tone: Think about the tone you want to convey in your video. Is it lighthearted and humorous, or more serious and informative? Make sure your tone aligns with your brand and your audience’s expectations.
Call to action: Always include a clear call to action in your video, whether it’s directing viewers to your website, encouraging them to sign up for a newsletter, or asking them to share the video with their own networks.

By taking the time to consider these factors, you can create a video that not only showcases your product or service effectively, but also resonates with your target audience and drives results for your business.

Tips for filming high-quality videos on a budget

Until recently, video marketing was limited to companies with big budgets. Now, it’s a tool that can be available to anyone. Here are our top tips for creating high-quality video on a budget:

Plan your shots: Before you start filming, make a shot list and storyboard that outlines what you want to capture in each shot. This will help you stay organized and ensure that you get all the footage you need.
Use OpenReel: OpenReel is a great tool for capturing high-quality video remotely. It allows you to direct and monitor the filming process from anywhere in the world, ensuring that you get the footage you need even if you can’t be on location.
Use natural light: If possible, shoot in natural light as it is more flattering and will give your video a professional look. Try to avoid shooting in direct sunlight, as it can create harsh shadows.
Keep it steady: Most computer’s built-in webcams record quality video, but, if you’re using a mobile device or DSLR, buy an inexpensive tripod to keep your shots steady and avoid shaky footage. This will make your video look more professional and polished.
Edit with care: Take the time to edit your footage carefully, removing any unnecessary footage and adding in transitions and effects where appropriate. This will help your video flow smoothly and look more polished. You can use free in-platform editing tools with OpenReel to do all of this and more.
Reduce your tech stack: By choosing an all-in-one end-to-end video creation platform, teams can record, edit, host, and share all in one place, reducing the amount spent annually on multiple tech vendors.

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How to Optimize Videos to Improve Your Brand’s SEO

In this article, we’ll guide you through the steps to optimize your video content for SEO. From conducting keyword research to creating engaging content and utilizing video sitemaps, we’ve got you covered.

Optimize your videos for SEO

You’ve identified what type of video will pique audience interest. You’ve filmed a high-quality video. Now, it’s time to optimize it for SEO. One way to do this is by adding captions or subtitles to make your videos more accessible. This not only benefits viewers who are deaf or hard of hearing, but also helps search engines understand the content of your video. Additionally, including relevant keywords in your video title, description, and tags can improve your chances of being found by potential viewers. Finally, adding a transcript of your video to your website can further boost your search engine rankings and make your content more accessible to a wider audience.

When you’re ready to dig in further into optimizing your videos for SEO, we’ve got you covered with more details.

Analyze your video performance and making improvements

To ensure that your videos are truly connecting with your audience — and therefore driving traffic to your website — it’s important to track their performance using analytics tools. By analyzing metrics such as views, engagement, and conversions, you can identify areas for improvement and adjust your video strategy accordingly. Continuously testing and optimizing your video content to improve its performance is key to driving even more traffic to your website.

Ready to spike your site traffic with video? Start your free OpenReel trial today, and take advantage of easy recording, powerful brand control, and end-to-end creation technology.