VIDEO 101
Are you ready to boost your video content’s visibility on search engines? Video is expected to make up 82.5% of all internet traffic in 2023. This means that having an optimized video can greatly increase your chances of being found by potential viewers.
In this article, we’ll guide you through the steps to optimize your video content for SEO. From conducting keyword research to creating engaging content and utilizing video sitemaps, we’ve got you covered. Plus, we’ll share tips on promoting your videos through social media and other channels.
Keyword research is the crucial first step in creating optimized videos. Identifying relevant keywords for your videos can help improve visibility and reach online. To find the right keywords, consider using tools like Ahrefs, Google Keyword Planner, or YouTube’s autocomplete feature. These can help you identify popular search terms related to your video topic.
For example, if you are an HR professional making a video about recruiting, you may see that someone searching for “job recruiting” could use keywords like:
From here, you can utilize your brand knowledge to select the right keywords based on video and brand relevance, search volume, and competition.
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Video sitemaps and schema markup are two slightly more technical, but highly effective ways to further improve SEO. Video sitemaps help search engines understand your video content, and schema markup provides additional information about your video, such as its duration and thumbnail image. You can use tools like Google’s XML Sitemap Generator or Yoast SEO plugin to create a video sitemap. Once created, you can submit it to Google using Google Search Console. To include schema markup, you can add structured data to the HTML code of your web page. These techniques can improve the visibility and ranking of your video content in search engine results.
So you’ve followed optimization guidelines up to this point and people are now seeing your videos through search results. That’s worthless if no one wants to watch the video. Creating engaging and shareable video content is essential for driving traffic to your website and improving SEO.
To create engaging video content, you need to understand your target audience and their preferences. Consider using humor or emotional appeals to capture their attention and keep them engaged. Tap back into your brand knowledge that you utilized when choosing keywords and make content accordingly!
Captioning your video content can aid in accessibility, which helps with engagement, while also improving SEO by providing text for search engines to crawl. Animations and graphics can add further visual interest and help convey your message.
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Videos Create More Conversions, Less Stress for Sales Teams
Is it time for Sales teams — and the rest of the organization — to take a page out of the Marketing playbook? By providing precise information about your products and services through videos, you increase customer confidence and overcome sales obstacles.
Tempted to churn out content that’s optimized, but your audience won’t actually enjoy? You’ll be wasting your time. Search engines and viewing platforms, including YouTube, take performance into account in the algorithm: low views or a quick bounce rate will detract from your video’s SEO. And, in contrast, videos with high share rates and view counts will do better in search algorithms. Plus, your viewers are doing some of the heavy lifting for you: with each click of the share button or comment on a video, they organically help widen your audience.
Social media platforms, including YouTube and Instagram, are great places to promote your content; identify the right locations for your brand and your audience. Promote your videos by using relevant hashtags, creating eye-catching thumbnails, and sharing your video in relevant groups or communities.
We also recommend including social share buttons for embedded videos on your site. This makes it easier for viewers to post your content on their own social channels.
Incorporating video into your SEO strategy can be a game-changer for your online presence. By performing thorough keyword research, optimizing your titles, descriptions, and tags, creating engaging content, utilizing sitemaps and schema markup, and promoting your videos through social media and other channels, you’ll be able to reach a wider audience and increase your visibility in search results.
