35 Exciting Ways Marketers Can Use Video
Organizations around the world are shifting to hybrid or even returning to in-person models. During this transition, teams are focusing on maintaining the workflows that were truly impactful last year. These workflows were developed out of necessity to simplify manual administrative tasks and create better collaboration for distributed workforces and their audiences.
End-to-end video tools are one such solution, allowing teams, whether distributed or in-person, to create more video. They do this by reducing the time it takes to create a video and the expense that goes into a single project.
Creative Video Use Cases for Marketers
As we strive to carry the agile spirit of 2020 into 2024 and beyond, it begs the question… If given the budget, time, and know-how, what report, emails, events, or slideshow presentations would you prefer to adapt to video in your day-to-day?
Some common use cases our marketing customers love:
- Social media
- Advertising videos
- Vlogs
- Podcast video recordings
- Executive announcements
- Thought leadership interviews
- Green Screen videos to mimic in-studio shoots
- Pre-recorded webinars
- Virtual event panels
- Fireside chats
- Keynotes
- Capturing physical event breakout sessions while crews are focused on main stage talk tracks
- Product explainers & demos
- Product tutorials & how-tos
- Product updates
- Product feature highlights
- Unboxing videos
- Watch parties
- Personalized pitches
- Personalized intro videos
- Customer updates
- Stakeholder updates
- B-roll
- Behind-the-scenes footage
- Step-and-repeat footage
- Electronic Press Kits (EPKs)
- Customer testimonials
- Use case videos
- Professional trainings
- Award ceremonies
- Fundraising galas
- Holiday greetings
- Milestone celebrations
- Scripted commercials
- Sizzles and interactive brand videos (shout-out to our teleprompter!)
Empower your team to be self-sufficient video marketers
While the use cases outlined above can absolutely be filmed on-site and in-person using equipment you already have on-hand to produce polished results, you can more easily and more quickly film them with a remote video creation solution. With tools like OpenReel, teams are empowered to produce low-lift content with less dependence on busy video production teams than ever before. As things normalize and more crews return to filming onsite, video teams are booked solid, but OpenReel customers haven’t missed a beat; they’re able to film when and where they need video in a self-sufficient way and remove some of the heavy lift from their video teams. Now is the time to think beyond the norm to experimenting with additional creative edge use cases that are no longer so out of reach.
Would you like to discuss what your team could create if video budget and logistical constraints were removed? Schedule time with our video specialists today.
