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The Benefits of Video Marketing and the Best Software to Use in 2023

It’s 2023, which means marketers are well aware of the stats around video. It’s the most consumed medium online, and only continues to grow. It’s projected that 3.5 billion people will watch or download at least one video each month of this year. That means video marketing is one of the most effective methods for businesses to reach their target audiences. By creating engaging and informative videos, businesses can showcase their products and services while driving traffic to their websites.

In 2023, capitalizing on video marketing can be made even easier with the right video marketing software. In this blog post, we will discuss the advantages of video marketing and the best video marketing software available.

What Is Video Marketing?

Video marketing is straightforward: it centers on using videos to spread awareness of a brand, product, or service by producing engaging content. Brand videos, which include educational content, product demos, customer testimonials, and more, can be used to reach a wide range of customers. Video can boost a brand’s reach, improve customer retention, and improve overall sales.

What Kind of Software Is Used to Produce Compelling Marketing Videos?

Like all marketing efforts, videos should be tailored to their intended audience and distribution platform. Additionally, time-to-market effects a video’s impact – and traditionally made videos are not easy to turn around quickly.

That’s the crux of the issue with video marketing for most companies: videos are expensive and time-consuming to create, and therefore difficult to scale across an organization. In fact, according to Statista, 48% of marketers feel their company isn’t using video to its full potential because they do not have the budget or the team.

Thankfully, video marketing software like OpenReel allows marketers to maximize ROI and increase brand recognition and engagement — all while creating at scale. These key software features are essential:

Easy-to-use recording capabilities: In-platform, simple recording allows users to create video content quickly. It’s also beneficial to have remote recording capabilities or the ability to successfully record on-brand, yet authentic UGC content, which can be beneficial for businesses looking to leverage customer stories.
Enterprise-class security: Your video content and your team’s data should be protected, both from loss and from breach.
Powerful collaboration tools: Access shared videos, collaborate on larger projects, and more to ensure your video content can be used to its fullest.
In-platform automated editing tools: By eliminating extra steps, like importing or downloading, and removing the need for post-production, smart in-platform editing ensures lighting fast time-to-market.
Brand Control: Marketers can focus on their own projects when they can confidently empower other teams to create their own videos. With brand kits and brand locks, that’s actually possible.

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Choose a branded template, record your video, use the smart editor, and watch as the video is stitched together, ready to share.

Less Cost, Greater ROI, and a Bigger Bottom Line

When a company is forced to rely on an in-house video team for every single video project, it can become impossible to create videos in a timely manner. Not only does this require one team to handle the work of multiple others, but it adds in extra steps into the workflow as ideas, content, and edits are relayed back and forth. Additionally, it takes the video team away from impactful large scale video projects that they should be focused on. If your company is relying on an agency team for video content, then the hurdles are even bigger: the cost and time-to-market skyrocket. Marketing also gets hit with extra work when other teams create video the wrong way: they are in charge of ensuring content stays on brand and meets company standards. This is necessary but creates timely bottlenecks and, again, takes the team away from larger projects they should be focused on. In contrast, by creating video in-house with end-to-end creation software, you will be able to:

Record anyone, anywhere in HD
Reduce time spent in production and post-production
Easily edit videos without complicated software
Decrease time-to-market
Empower other teams to create on-brand video without bottlenecks or worrying they’ll deviate from the marketing standards you create
Utilize your budget and video team for impactful larger projects instead of necessary, but lowerlift day-to-day video content

Not only does video marketing software like OpenReel save your team time and money on video creation, but it allows you to create more. Each video costs less, your ROI is higher, and the impact is immediate for your brand.

The Types of Marketing Videos for Guaranteed Success

By focusing on video marketing, you are allowing your customers to engage with you in a number of different ways. Video is a great way to deliver informative and entertaining content. It can be used to show people how your product works or as a way to show them your company’s culture and values.

Redefine the Potential of Demo Videos

Demo videos are the bread-and-butter of marketing video and the ability to create and update them easily will save endless time.

Build Brand Awareness on Social that Keeps Customers Wanting More

Social media videos can tell brand stories, highlight products, or even provide entertaining content that brings people behind-the-scenes at a company. These videos allow brands to reach a larger audience, boost engagement, and increase sales.

Webinars and Virtual Events Created at Scale

Another great way to promote your business is through virtual events. Webinars and virtual events can help you get the word out about your company to potential customers in a much faster and effective way.

Tutorials and Explainer Videos That Actually Work

From product updates to business highlights, the marketing team will never run out of educational brand material to create. Instructional videos have the extra benefit of putting learning material in a more interactive way.

Show the Success of Your Customers Through Their Lens

Happy customers are your best brand advocates. Film them showcasing your business, and allow them to show potential other customers that the results you deliver work.

Ready to create marketing videos at scale using the best video marketing software available? Start your free OpenReel trial today, and take advantage of easy recording, powerful brand control, and end-to-end creation technology.