WORKPLACE EVOLUTION

10 Videos Every Company Should Make — and Why 2023 Is the Year to Start

The ability to record videos online has exploded in recent years. One of the reasons more videos are produced today is that the cost of entry is a fraction of what it used to be, thanks to easy video creation tools and free online video editors. By integrating the right tools into your company’s tech stack, not only can your team easily make videos online, but they can do it without disrupting already existent workflows or team structures.

This article discusses the different types of videos empowered brands can make, and why it’s time to start recording. Spoiler: there’s no better way to connect to your audience better or improve business.

The Rise of Video in Marketing & Brand Strategy

In today’s digital world, video is one of the most powerful marketing and branding tools available. The combination of sight, sound, and motion engages the senses and creates a more immersive experience than text or static images. Videos can also be easily shared online, making them ideal for reaching a wide audience. Because of these advantages, videos are being used more and more in marketing campaigns. What’s more, it’s now equally easy to record videos online, so the genre isn’t limited to brands who have a big budget, or those willing to settle for poor quality.

From product demos to testimonials, videos are an effective way to connect with potential customers and promote products or services.

Just here for the 10 videos we recommend every brand record this year?

The Benefits of Recording Video Content

With high-quality video more accessible than ever, it has become a go-to style of content for businesses of all sizes. It’s no longer considered just for big companies with massive budgets. Instead, with the right tools, any business can record videos online, easily edit the footage, and share the videos to enjoy the benefits for their brand.

Attention-Grabbing

In today’s world, there is an increasing demand for attention-grabbing content. People want something that will capture their interest and hold it for more than a few seconds, whether it’s ads or articles. This is why it’s crucial for brands to record videos online with the right tech stack. A well-made video can capture attention and keep people engaged for an extended period of time. In addition to being visually stimulating, video content also tends to be more informative and engaging than other types of content.

Easily-Consumed

More and more, people are looking for ways to consume content more quickly and easily. Video is the perfect medium for this, as it can be consumed in various ways that fit into our busy schedules. For example, we can watch videos on our lunch break, commuting, or even working out.

Versatile

Video content is highly versatile and can be used for a wide variety of purposes. For example, video can be used to create awareness about a cause or issue, promote a product or service, or simply entertain viewers. Video is also an effective way to communicate a message or story, and it can be used to connect with an audience on an emotional level. Additionally, video content is highly shareable, making it an ideal tool for marketing and advertising campaigns. And because it is so versatile, video content can be created for just about any budget. Whether you are looking to produce a big-budget blockbuster or a low-budget web series, video content is a great option.

Platform-Friendly

As the internet has become increasingly visual, so too has the demand for video content. This is especially true on social media, where users are more likely to watch a short video than read a lengthy article. As a result, platforms like YouTube, Facebook, and Instagram have all made it easier for users to upload and share videos. And with the advent of live streaming, people can now watch videos in real-time, further increasing the popularity of this format. What’s more, platforms are also making it easier to monetize video content, giving creators a way to generate revenue from their work. In sum, video content is highly platform-friendly, and it’s only going to become more prevalent in the years to come.

Loved by Search Engines

When it comes to SEO, many businesses focus on text-based content. However, it’s important to remember that search engines love video content as well. In fact, videos can be a powerful tool for boosting your SEO efforts. For one thing, videos are highly shareable. This means that they have the potential to reach a broad audience and generate inbound links – both of which are highly valuable for SEO. Additionally, videos tend to be more engaging and inspiring than text-based content. As a result, they can help you build a strong relationship with your target audience. Finally, videos are an excellent way to showcase your brand and highlight your unique selling points. When used effectively, videos can help you attract new customers and achieve your desired level of growth.

Videos Get Results

Compared to those who don’t, brands who record videos to be used in their business development efforts have seen their revenue grow by 49 percent.

10 Types of Videos Every Company Should Create

With these benefits in mind, let’s explore the types of videos brands should incorporate into their content marketing.

1. Social Videos

Brands that create videos for social media enjoy numerous benefits, including higher levels of engagement and increased brand awareness. In fact, social media users are more likely to engage with a video than any other type of content. Videos can also generate strong emotions, leading to positive brand associations. And because videos are so shareable, they have the potential to reach a wide audience quickly. These factors make videos an essential part of any brand’s social media strategy.

Another reason videos are ideal for social media marketing is that the social media platforms themselves prioritize videos for their users. They make it easier than ever to upload, edit, and share with on-platform tools.

2. Video Ads

In the past, traditional advertising techniques like print ads and television commercials were sufficient to reach a wide audience. However, in today’s digital age, brands need to find new ways to engage potential customers. One of the most effective means of doing so is through video advertising.

Video ads offer several advantages over other types of digital ads. As with social media, many banner ad platforms prioritize video over static images. This is because videos are more attention-grabbing and do well among mobile users.

3. Customized Sales Pitches

Making high-quality, customized sales videos for specific audiences or purposes is now easier than ever. With simple, free online editing, it’s easy to create one general informational video to be and stitched with multiple custom greetings for individual recipient. Instead of sending one video to a number of audiences, brands can easily create customized videos for specific audiences, ensuring that the right message goes to the right potential customers.

4. Webinars

Webinars are a great opportunity to engage with a live audience while sharing information about your company and its products and services. Even after a webinar, most brands can now share replays of the webinar or edit it into smaller, bite-sized clips to use across their different platforms.

5. Internal Communications

Sending communications internally has also been transformed by video. Instead of hoping your message gets across to your team or employees, managers, CEOs, and company owners can now record and edit their videos to create engaging content that’s more likely to be consumed and understood.

6. Training & How-Tos

Whether for internal purposes or to train customers on how to use your products and services, training and how-to videos offer great opportunities for brands to help anyone better understand their business. It’s reported that over 95 percent of people have watched videos to learn more information about a product or service.

7. Product Launches

Need to share information about your product and service quickly? Video is the way to go. You can shoot, edit, and upload your video to multiple sites, ensuring that the product information is available to anyone who needs it.

8. Podcasts and Vlogs

Another way video is being used today by brands is through podcasting and vlogs. Instead of relying on only the audio from a typical podcast or the written word from a typical blog, these two types of video content can reach a greater audience and meet them where they are and how they want to consume your content.

9. Case Studies and Testimonials

Giving potential customers access to proven results can help brand credibility and help with lead generation.

10. User-Generated Content

One of the most impactful forms of advertising is word-of-mouth. There are many opportunities for brands to find users who use and review their products across social platforms and websites. With software that allows a brand to send a video request to a creator who can then record their video and have the footage automatically delivered back to the brand, the process of getting UGC content is seamless for both sides of the relationship. Brands who can repurpose that content and share it on their own channels can take full advantage of this form of prime advertising.

How to Record High-Quality, On-Brand Videos

As mentioned, the barrier to entry for producing high-quality marketing videos is lower than ever. Instead, thanks to video platforms like OpenReel, anyone on your team can create amazing videos instantly, allowing them to focus on other aspects of their work. This is excellent news for small businesses or those businesses that don’t have someone on staff with vast experience or expertise.

Simply put, you can create stunning branded videos on a budget from anywhere. Get started for free today.